Unseen rehearsal video of Michael Jackson: the last days before This Is It.

Michael Jackson's This Is It Project

The project 'This Is It' by Michael Jackson entailed the creation of a residency at London's O2 Arena and was meant to be the pinnacle of his career. Plans included 50 sold-out concerts that were set to begin in 2009. However, the 'King of Pop' was unable to realize this idea, as he passed away on June 25, 2009 — just 18 days before the scheduled performance.

“This Is It” is not only the name of the tour but also a symbolic moment for all Michael Jackson fans.

The 'This Is It' project became one of the most significant themes in Michael Jackson's artistic legacy, as it highlights not only his artistic contribution but also his immense influence on the music industry. After his death, the concept of the tour transformed into a major documentary film that gathered fans from all over the world, showcasing the final preparations of the king of pop music for his stage debut. Despite the tragic ending, 'This Is It' left a bright mark in the hearts of millions of fans.