Cheriel Returns to Her Career After Tragedy: New Advertising Campaign.

Red Carpet for Cheriel

According to The Sun: Cheriel appeared in the new Nivea advertising campaign wearing an elegant leather trench coat, impressing with her look after tough months. The singer and former X Factor judge looks stunning, emphasizing her style with black sunglasses, golden accessories, and elegant high-heeled shoes.

This marks a new stage in Cheriel's life after a prolonged period out of the public eye. She confidently walked towards the camera, adding elegance to her movements.

The Nivea brand highlighted in a post:

“Our new NIVEA Epigenetics Age Rewind Serum in Cheriel’s words, so stylish and unique.

“This revolutionary product reverses the visible age of skin in just two weeks. It contains the new ingredient Epicelline, our Cellular Epigenetics Age Rewind serum is now available for purchase at Boots.”

Cheriel was announced as the new face of the product last month when the brand shared a video showing her hiding her face behind a newspaper that stated 'August 2025'. Following this, a message appeared: “A new era, tomorrow.”

Fans did not hold back their emotions: one wrote under the video: “Our beauty is back!!!” Another added: “I don’t care what it is. I have to buy it! Cheriel is back!”

In Personal Life

Cheriel faced hard times after the tragic death of Liam Payne, who died in October after falling from a hotel balcony in Argentina. Although they broke up in 2018, the couple maintained a close relationship for their son’s sake.

Liam had said:

“We still have a lot of love for each other as family. Bear means the world to us.”

Cheriel, who gave birth to their son Bear in 2017, was appointed the guardian of his inheritance after Liam's death and is entitled to manage his estate worth £28,595,000, planning to create a fund for her son by the age of 25.

According to The Sun, Cheriel is preparing for a return to television screens after five years and is in negotiations to participate in the show The Voice as a mentor.

“Will.i.am and Cheriel first worked together 16 years ago and have remained good friends all this time.

“She was the obvious choice to mentor his team when the Battle Rounds return four years after cancellation.”

The new show on ITV is expected at the beginning of 2026, and the organizers hope to convince Cheriel to sign a contract for permanent participation.

Earlier this year, the singer was first seen after a troubling stalking incident. The stalker who 'terrorized' her was imprisoned. Cheriel was concerned about her son’s safety as the stalker repeatedly appeared near her home after Payne’s funeral.

Cheriel's return to the entertainment industry after personal losses and challenges is not only impressive to fans but also to the entire industry. Her participation in advertising and a possible new television project indicates a revival of her career and a desire to lead an active public life despite all the hardships. This may signal a new phase in her creative career and personal development.