Black Ranks as the World’s Second Most Popular Car Color—Here’s Which Shade Takes the Lead.

Global Car Color Preferences in 2026

According to Novyny.live: In May 2026, a report on automotive color popularity revealed that black has secured the second most popular spot worldwide, while white continues to dominate in first place. The findings, drawn from BASF’s global data for 2025, show that 20% of car buyers in North and South America opted for black. This reflects a steady demand for the shade across those regions.

On a global scale, black captured a 23% market share, underscoring its widespread appeal. White, meanwhile, holds 28% of the American market and 38% of the global market, making it the top choice among consumers. Consequently, black ranks second, while white remains firmly in the lead.

How Color Preferences Shape the Auto Industry

Trends in car color popularity highlight shifting consumer tastes that can influence vehicle production and marketing strategies. As competition in the automotive market intensifies, manufacturers must consider these statistics to meet customer demands. While alternative colors are gaining traction, black and white continue to dominate as the most common selections in the automotive world.

Evolving color preferences can significantly impact the automotive industry, prompting manufacturers to adjust their offerings in line with current trends. This may also drive innovation in vehicle design and marketing campaigns aimed at attracting consumers with changing tastes. Looking ahead, demand for other colors like blue or red is expected to grow, but black and white will likely remain the foundation for most production lines.