Chelsea and Tottenham are becoming PR FC: why top clubs have forgotten about victories.

Perspective on clubs

According to The Sun: CHELSEA and Tottenham are two clubs with a rich history. But it is now evident that their ambitions are veering away from the goal of building winning teams. Instead, their focus is on brand development. It seems they are starting to act like PR FC.

“Who is this person that can enhance our brand in certain areas, create a social network with a younger audience...”

Both clubs are currently emphasizing the promotion of their names, seeking to attract new supporters rather than just achieving success on the field. This may indicate a shift in strategies in football, where commercial interests are becoming paramount.