Gary Lineker signs multi-million dollar deal with Netflix: podcast about the World Cup.
Deal with Netflix
According to The Sun: Gary Lineker has signed an impressive multi-million pound deal with Netflix to host his podcast 'The Rest Is Football' during the upcoming summer World Cup. Lineker's company, Goalhanger Productions, has agreed to sell the rights to this extremely successful show to the American streaming service, which aims to strengthen its position in the podcasting realm.
“The Rest Is Football” is a podcast that has gained immense popularity among listeners.
This deal is part of Netflix's strategy to enter new content markets and attract an even larger audience through high-quality podcasts.
By signing such a deal, Netflix demonstrates its intention to expand its capabilities in the world of audiovisual content, which in turn may help solidify its position in the market. Lineker, with his popularity, will become another face of the platform, contributing to attracting new listeners.
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