Main features of choosing the best advertising networks for arbitrage.
Internet marketing is an opportunity to find an original approach to attracting business customers. The best strategy is traffic arbitrage, which allows you to earn on the difference between the price for traffic and the value of conversions. The basis of such activity is the choice of an effective advertising network that can provide access to a quality audience and beneficial offers. It is worth noting that they differ greatly from each other.
The question arises - how to find the best of them? Here the CPA.Club community comes to the rescue, which regularly publishes articles with reviews of advertising networks. There is also a separate forum on the site where specialists get to know each other, share experiences, and become more confident in their work. It is worth considering what are the best advertising networks for arbitrage that are currently on everyone's lips and can increase conversion in business right now.
Best advertising networks today
The choice is extremely difficult to make because there are so many options. The market is oversaturated, so it is necessary to carefully consider the available options. The CPA.Club community website has a whole section where the best advertising networks today are analyzed in detail, with details about the advertising formats, their pros and cons. If there is not enough Time to familiarize yourself with a full publication, it is recommended to pay attention to the table below.
Advertising network |
Advertising formats |
Advantages |
Disadvantages |
Recommended niche |
PropellerAds |
Popunder, native, push, banners |
Access to a global audience, various formats |
Possible cases of low-quality traffic |
General, e-commerce, software |
MGID |
Native advertising |
High quality traffic, detailed targeting settings |
Higher minimum budgets |
Native advertising, content sites |
Adsterra |
Banners, popunder, push, native |
Easy to use, automated optimization |
Some formats may be less effective |
General, finance, games |
TrafficStars |
Popunder, banners, native, push |
High conversion in the adult niche, powerful optimization |
Suitable only for adult advertising |
Adult, games |
Clickadu |
Push, popunder, native, video |
High conversion for adult and financial niches |
The main part of the traffic is adult |
Adult, finance, gambling |
Push.House |
Push notifications |
High conversion of push notifications, easy integration |
Limited ad formats |
Finance, e-commerce, games |
ZeroPark |
Popunder, domain redirects, push |
Low prices, wide selection of traffic |
Aggressive formats may not be suitable for the audience |
Large amounts of traffic, SaaS, gambling |
The question arises - why bother so much to choose the top advertising networks? Therefore, it is worth paying attention to specific reasons, both for businesses and for individual entrepreneurs.
Main reasons for detailed consideration of advertising networks
Among the positive effects that can be achieved by considering the best advertising networks:
● Maximizing ROI. Each advertising network offers several ad formats, optimization tools, and audiences. If you can find a network that best suits a particular niche or offer, then it will be easier to spend the budget by maximizing return on investment. Among good examples are PropellerAds and TrafficStars mentioned above. These are great options for general niches and e-commerce.
● Proper budget allocation. Each network has its own terms of cooperation, including minimum budget expenditures, rates, and payment terms. These factors should be taken into account to avoid overpaying for traffic that may not meet expectations. Among the options listed in the table, it is worth noting MGID for its quality traffic proposition, but with higher budget costs, which is not very good for newcomers, or ZeroPark, which is more attractive in terms of finances.
● Setting for the right audience. Depending on the specific audience, it is worth selecting the right network. For example, Push.House is aimed at mobile device users as it sends special push notifications. Clickadu, on the other hand, focuses on adult and financial niches with high conversion rates. For the correctness of the settings, it is necessary to work on obtaining traffic from the correct source where the target audience with the most active Internet users is located.
● Reducing potential risks. There are networks that are not reliable enough to trust them, as they pose a potential threat to the budget. An example of this is PropellerAds - although the network has a large number of advantages, it can provide low-quality traffic. It is worthwhile to study reviews and tests of different networks, which will help eliminate certain risks.
● Marketing campaign optimization. Understanding the functions that are characteristic of the network allows better adaptation for a specific marketing campaign. An example here is Adsterra, which provides an automated toolkit for optimizing. This allows you to constantly adjust the advertising campaign so that it delivers the best results possible.
It is worth mentioning separately that the best advertising networks for arbitrage have their own rules regarding which type of marketing tools are allowed to use. It is necessary to study the platform policies, content requirements in order to avoid blocking or any sanctions from the administration. This is the only way to ensure a stable and long-lasting flow of traffic.
Well-founded decision on choosing traffic arbitrage partners
Studying the advantages and disadvantages of different advertising networks allows for making more informed decisions on choosing traffic arbitrage partners. This is a great opportunity to reduce potential risks, optimize pressure on the budget, and maximize ROI. This is the main task for any modern arbitrator.
Success in this area can only be achieved by constantly optimizing the marketing campaign, testing different traffic sources, and selecting appropriate advertising networks that meet the set goals. It is not enough to know how to set up advertising, but also to be able to analyze the results to achieve maximum profits.
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