Producer Horiova explained why Potap and Kamenskih cannot conquer the foreign market.

According to ТСН: Ukrainian producer Iryna Horiova shared her thoughts on why popular artists Potap and Nastia Kamenskikh have not yet managed to achieve success on the international stage.

Challenges in the Career Abroad

The performers currently live outside Ukraine and are trying to develop their careers abroad. Iryna Horiova noted in an interview that she is following their attempts. She believes that their desire to build a career on the international stage is complicated by the fact that 'they are not awaited there.'

“Of course, I am watching, trying to follow everyone. Time will tell. They have been trying for a long time, but it even depends not on them. They are not awaited there. Well, they are not awaited. Moreover, it seems to me that as long as we do not find something that will be interesting to the world, just being conditionally like Americans, like British, and having nothing Ukrainian – it seems to me, it won't work,” - says Horiova.

Uniqueness in the Music Market

The producer emphasized that each music market is unique and saturated with local performers. She noted that Ukrainian singers should find their originality, which would not detach them from their Ukrainian roots.

“Each market has preserved its identity. You can definitely distinguish all markets. And when everyone is trying to be like Americans, like British - that is a false path. It is necessary to find something that will be interesting to producers, labels, streaming platforms with our artists. Something needs to be found,” - concluded the celebrity.

Artists' Plans

Currently, Nastia Kamenskikh and Potap seem to have decided to gradually move abroad, as the artists are getting rid of their house near Kyiv.

These comments by Iryna Horiova emphasize the challenges faced by Ukrainian artists on the global music stage. Her observations highlight the important aspects of maintaining Ukrainian identity in creativity and adapting to the international market, which may determine their future success. Obviously, the artists' desire to find their place in the global music context requires new approaches and ideas.