Sydney Sweeney meets Scooter Braun: what is known about the scandalous businessman.

According to The Sun: Sydney Sweeney has once again come under fire for her relationship with a billionaire music producer who 'stole' Taylor Swift's albums. However, it appears she is not paying attention to this — her popularity is rapidly increasing.

Sydney's new partner turned out to be Scooter Braun — a billionaire and music producer, not very popular among pop music fans. He became known for buying the master recordings of Taylor Swift's music in 2019, which, in her opinion, happened without her consent.

This romance is yet another sign that Sydney is not afraid to provoke outrage with her actions. She is known not only for her support of Donald Trump's Republican Party but also for participating in the American Eagle ad against 'vok' and even for releasing soap with water from her bath.

“She is not cancelable”

Recently, it became known that she signed a deal with the Jimmy Choo brand for her fall campaign, for which she posed in new photo sessions.

Sydney once again showed that she has no intention of yielding to criticism, regardless of the negative reactions to her new romance with 44-year-old Scooter Braun.

“I feel like the attention-grabbing strategy is Sydney Sweeney's new marketing tactic,” wrote one user on X.

While many supporters are outraged, experts point out that her constant scandals seem to only contribute to her career, emphasizing that Sydney knows how to turn outrage into advertising.

“Sydney does not shy away from storms, she moves through them and thus becomes even brighter,” noted PR expert Mark Borkovsky.

Scooter Braun, the former manager of Justin Bieber, gained popularity through his collaborations with many famous artists, but he also became involved in numerous scandals due to his conflict with Taylor Swift.

The romance with Sydney has now become a topic of discussion, as Swift's fans are actively expressing their discontent with the couple's relationship.

“Career Killer”

The unyielding criticism does not prevent Sydney Sweeney from continuing her path to success in Hollywood, demonstrating that her popularity is the result of a well-thought-out strategy that allows her to stay afloat amid constant outrage.

Thus, despite the constant criticism and cancellations, Sydney continues to work on her career, showing that in modern show business even negative attention can become an important element of a successful image. Her ability to handle criticism and use it to her advantage makes her one of the brightest figures in contemporary Hollywood.