The first premium store EVA BEAUTY opened in Dnipro: 20 thousand products and art.

According to ТСН: A new premium-format store EVA BEAUTY has opened in Ukraine, which is the first in Dnipro, although it is already the fourth store of this format in the country. The celebration took place with a bright pre-party.

Premium format and about 20 thousand products

The new store covers an area of 453 m² and offers nearly 20,000 products for beauty and care.

The assortment includes facial and body care products, professional hair cosmetics, decorative cosmetics, perfumery, dermatocosmetics, trendy Korean brands, and modern beauty gadgets.

EVA BEAUTY has introduced services for individual product selection. In the store, you can:

• determine your skin and hair type and needs using a special device;

• select a fragrance with the help of a fragrance quiz;

• test decorative cosmetics physically or virtually using the AR mirror VISUAL by EVA;

• get an express makeup from a makeup artist;

• test gadgets, including Dyson products.

The head of the EVA BEAUTY business direction, Vasylyna Petlytska, emphasized that the new store has been created with attention to every detail. She noted that customers can physically feel the quality of the products, for example, selecting makeup brushes or toothbrushes by touch, which is usually unavailable in other stores.

“I am also sincerely confident that every woman, before buying a hair dryer or curling iron for 25 thousand hryvnias, wants to be sure that the styling will hold on her hair type. Therefore, you can come and try it, and then make a decision about the purchase”

Customers are also provided with a charity gift wrapping zone, and there is a separate entertainment corner for visitors with children.

The store as an art space: supporting Ukrainian art

One of the features of the new store in Dnipro is its unique artistic concept. The interior of the sales floor is decorated with specially created illustrations by artist Chris Tsvenger and works by modern Ukrainian artist Nataliia Brychuk, known by the name NOTUKO.

“In this turbulent time, it is necessary to support Ukrainian art. That’s why we invested in purchasing paintings by artist NOTUKO and works by Chris Tsvenger. NOTUKO reinterprets paintings in terms of femininity and gender equality, just as Chris Tsvenger does — her works are saturated with femininity, which resonates with us”

Among the paintings are works titled “The Abduction of Europa”, “Artemida”, “Flower”, and “Birds”, which center around themes of female identity and strength. The silhouette of a woman embracing herself symbolizes love for oneself and independence — these ideas resonate with the philosophy of EVA BEAUTY.

Supporting Ukrainian art has become an important element of the brand's strategy. Previously, EVA BEAUTY has already partnered with the performance “Rebellion” and the film “Malevich”.

Beauty as a manifestation of inner light

The new EVA BEAUTY format is designed not only to expand self-care possibilities but also to emphasize the brand's deeper philosophy: beauty is more than makeup. It is a matter of depth, culture, and inner light. The store fosters self-expression and self-love, as well as respect for art.

“This opening is another very important step in implementing our mission: to offer women not just a product, but a space where they can be inspired and come into harmony with themselves. There are more novelties, premium, luxury products. We believe this will be an interesting space for women in Dnipro, where they can connect with new trends in cosmetics. We are waiting for all women and girls in our new store”

Specially for the opening of the store, the brand 13PERFUMES created a limited fragrance “Mad About You” in collaboration with EVA BEAUTY and artist Nataliia Brychuk.

The marketing director of 13PERFUMES reported that the fragrance was inspired by the painting “Artemida” and conveys the idea of female strength, confidence, and inner freedom. This fragrance will be sold exclusively in the new store.

Visitors can already explore the EVA BEAUTY space in the center of Dnipro (Dmytro Yavornytskyi Ave, 55) and feel the combination of aesthetics, service, and modern Ukrainian art in one place.