Blue broke through in India thanks to cricket: how the band became superstars there.

BLUE released a new album

The group BLUE returned from India to present their seventh album 'Reflections', which was released today. In a special interview, band members - Antony Costa, Duncan James, Lee Ryan, and Simon Webbe - shared that they became megastars in this country, and it all happened thanks to the popularity of cricket.

“Our resurgence in India thanks to One Love is madness,” says Duncan.

The release of the new album was a significant event for the band's fans and the music industry. BLUE continues to demonstrate their popularity, building on their success in countries where their music has found a new audience. Cricket has indeed become an unusual but effective bridge between this British group and Indian fans, opening new opportunities for musicians.