Eurovision updates logo for its 70th anniversary: how the competition's symbol will change.

In 2026, 'Eurovision' will celebrate its 70th anniversary. On this occasion, the song contest will present a new logo.

According to information from the contest organizers reported by Suspilne, the updated logos and fonts will be both playful and elegant. In particular, the logo will feature a new italicized letter E, and all digital platforms will use the Singing Sans font.

The new logo is a simplified version of the handwritten inscription created in 2004 and enhanced in 2014. A constant element is the heart of the Eurovision Song Contest. A new graphic element 'Heart-Chameleon' was also introduced, which changes depending on the country where the song contest takes place. The 3D logo in the shape of a heart consists of 70 layers, symbolizing the years of the 'Eurovision' history.

The updated brand of the Eurovision Song Contest has been created by the European Broadcasting Union and the British studio PALS. 'Our new logo and visual style are created to make the brand of 'Eurovision' more expressive in the digital space, to unite all our projects under one identity, and to protect the brand at a global level for EBU members, as the contest continues to attract a new audience worldwide,' said 'Eurovision' director Martin Green.

Reminder

We remind you that next year 'Eurovision' will take place in Austria. This year, the victory at the contest was brought to his country by JJ, who performed the song Wasted Love. We also reported that Ukraine at 'Eurovision–2025' was represented by the band Ziferblat, which performed the song Bird of Pray. The group placed ninth in the contest.

In 2026, 'Eurovision' will celebrate its 70th anniversary and present a new logo designed for a more expressive face of the brand in the digital space. The new logo will be a combination of playfulness and elegance, complemented by the innovative graphic element 'Heart-Chameleon'.