Salford is the capital of infidelity in Britain: which cities made it to the TOP-20.

“It’s surprising to see that Salford and Manchester are again highlighted as the capitals of non-monogamous relationships in the UK, but our 2025 ranking shows it’s not just the big cities where people are exploring relationships outside traditional norms,” commented Christoph Kramer, Director of European Affairs at Ashley Madison.

“We are very pleased to see so many additional inclusions from smaller places like Oxford and Lincoln this time, indicating that more and more people are seeking a break from the old chains of monogamy and exploring their own needs this summer, regardless of where they live.” ### Why do people cheat? People cheat for a variety of complex and often interwoven reasons - emotional, psychological, situational, or even cultural. While there are many signs of infidelity, the most common reasons for cheating are: - Unmet emotional needs - Opportunity and temptation - Boredom or desire for novelty - Ego and instability - Poor communication Conclusion: Ashley Madison's study identified that the cities of Salford and Manchester are leaders in non-monogamous relationships in the UK. The research also showed an increased interest in building relationships outside traditional standards from a wider variety of cities across the country, indicating a growing popularity of alternative relationship models in modern society.