Victoria Beckham shows record income for her brand: how beauty sales have surged.

Victoria Beckham relaxes on a yacht in Portofino

According to The Sun: Victoria Beckham showcased her tanned legs while relaxing on a luxurious yacht in a white robe.

Calling herself by her famous nickname 'Posh Spice', the 51-year-old star enjoyed the scent from her beauty line with a citrus-woody fragrance while resting on the shores of Portofino, Italy.

Instagram

A photo taken by her husband David shows Victoria with a white towel on her head and oversized sunglasses as she basks in the sun.

This picturesque Italian spot is special to Victoria, who wrote on Instagram:

“Where it all began... Such a special place, filled with incredible memories. Coming back here feels like no time has passed. Thank you @DavidBeckham for capturing it so beautifully. Portofino, you will always have a piece of my heart! xx”

This address hints at the early days of the couple's romance when they spent a romantic secret getaway in this village back in 1997.

On her website, she noted:

“I remember the light, I remember how the hotel smelled and how exhilarating that time was. I remember it all as if it were yesterday.”

Success of the cosmetics business

Pictures from the holiday appeared just days after reports of a record year for Victoria's business.

The technologies from her cosmetics line, including a £37 lipstick and signature eye pencils, generated approximately £113 million in profit.

Victoria Beckham Holdings grew by 22% over the year, primarily due to her accessible makeup line that brought record profits.

This marks an impressive turnaround for Victoria, who previously faced jeers from fashion critics and even borrowed £30 million from her husband's company.

As of now, one of her signature eye pencils is sold every thirty seconds in the UK, and the Princess of Wales wears her clothing. She is credited with potentially replacing Anna Wintour at Vogue.

A source revealed:

“Victoria and her brand are on the rise - she and the team are absolutely thrilled with the latest financial results. Her makeup line, which has become accessible to 'regular' people, is soaring. Her Posh lipstick is popular, and at £37 it has become an affordable indulgence for many.”

Victoria has also become the face of her brand, conducting online makeup lessons on Instagram, which has allowed her to establish a personal connection with fans.

Instagram

Today, her business has transformed beyond recognition, considering that years ago the company was struggling with losses. Victoria has become popular not only among celebrities but also with everyday people, thanks to her social media videos.

Her cosmetics page boasts over 1.3 million followers, and last week her 14-year-old daughter Harper held her own lesson using some of her mother's 'hero' products.

This October, Netflix will release a documentary series about Victoria's journey from pop star to global fashion icon.

Instagram Instagram Victoria Beckham continues to conquer the world of fashion and cosmetics, and her successes indicate that she has become not only a showbiz star but also a businesswoman who knows how to adapt to the demands of the times. Her cosmetics line is bringing in record profits, and her personal outreach to fans through social media helps to strengthen the connection with them. The Netflix documentary series promises to tell more about her journey, filled with both successes and challenges.