Iceland Launches Fried Turkey for the Holidays: Why KFC is in Big Trouble.

Launch of the New Product for the Holidays

The budget supermarket introduced a new product - fried turkey fillets. This launch was in response to the requests from KFC fans, who have been complaining for several years about the lack of turkey on the menu, especially during the holidays.Iceland stated that the introduction of the new range is the result of 'years' of customer requests seeking variety.

...fried turkey fillets to 'join the game'...

The company hopes that this move will attract those who often express dissatisfaction due to the lack of turkey meat during holiday meals.Thus, the new product could diversify the holiday menu and meet the demand of customers looking for new taste experiences from their favorite chain. This launch is an important step for the company in maintaining the loyalty of its consumers.