Brother Joe Sugg will become a father: how the news affected sister's return.

According to The Sun: Zoe Sugg, better known as Zoella, was once the most famous influencer in Ukraine. She had 11 million followers, her own cosmetics line, a book deal, a home goods collection, and a substantial amount of money in her bank account.

However, after several scandals, she decided to step away from social media to focus on raising her children. This allowed her younger brother Joe to become more prominent.

Joe, 34, although he had moderate success as a YouTuber, gained widespread popularity after participating in Strictly in 2018. This opened up new opportunities for him, including appearances on Great British Bake Off and roles in BBC dramas.

Zoe's Return

Recently, it became known that Zoe is returning to YouTube. This coincided with the announcement from Joe and his partner Dianne Buswell that they are expecting their first son. Insiders believe that Zoe, 35, wanted to return to the spotlight ahead of this announcement.

“Does anyone still want to watch my content? Is there anything left?”

Zoe about YouTube last week

“Zoe has always been the star of the family, but a few years ago everything changed,” - said a source. “When Joe began participating in Strictly and met Dianne, he became more famous, while Zoe focused on raising children.”

When Joe announced he was having a boy, fans were thrilled, but rumors surfaced that Zoe might feel overshadowed and her videos could overshadow the news about Joe.

Fans did not miss the opportunity to comment on Zoe's video titled “I’m back! Where have I been?” and asked whether she decided to upload it 'because of Joe's news?'

Changing Dynamics

Zoe mentioned that she appears on social media less frequently lately due to the 'fast-paced' content compared to her 'cozy' approach to videos.

She has also faced criticism over several scandals related to using authors for her debut book, a travel advent calendar, and controversial tweets that surfaced back in 2017.

“It's no secret that in recent years we've drifted a bit apart.”

insider about their relationship

Her content has significantly changed since the birth of her daughters Ottie, four years old, and Nelly, one year old. Lately, the videos focus more on the kids rather than cosmetics and humorous sketches.

Although Joe and Zoe have always shown closeness, sources claim there is competition between them, indicating possible future complications in their relationship.

“This rivalry has always been there, and now it has resurfaced,” - noted a source. However, both are trying to maintain good relations, at least in the public eye.