Media buyer - who is this, how to become one and what salary can be expected.


In today's world, there are many ways to make money, especially online. One of the newest and most popular professions is media buyer. This is a specialist who is engaged in purchasing advertising traffic on various platforms, such as Google Ads, Facebook Ads, and others. They determine the most effective channels and formats of advertising to achieve maximum results at the lowest cost.
To become a media buyer, one needs to have technical knowledge, analytical thinking, and the ability to work with large volumes of data. It is also important to have creativity and the ability to communicate with clients and colleagues. To gain the necessary experience, one can study online courses in media buying and obtain certificates from Google and other platforms.
Media buyers have good growth and earning prospects. Salaries depend on the level of experience, workload, and region. Beginners can expect a salary of around 500-800 dollars per month, while experienced specialists can earn 3000-5000 dollars or more.
The profession of a media buyer has its pros and cons. The pros include high demand for specialists, the ability to work remotely, and career growth. However, working with budgets and the fast pace of change can be quite stressful.
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