From 2027, Champions League clubs will receive billions: how this will affect fans.

From 2027, Champions League clubs will receive billions: how this will affect fans
From 2027, Champions League clubs will receive billions: how this will affect fans

According to The Sun: Champions League clubs can distribute £4.5 billion in annual revenue starting from 2027. However, fans will have to pay for a DIFFERENT paid TV channel.

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New broadcasting rights strategy

UEFA, along with the influential European Club Association representing over 800 top-tier teams, has signed a new six-year broadcasting strategy for three tournaments that will last until 2033.

According to the plan, one match in each round will be broadcasted by a global streamer who will receive 'global first choice' on Tuesday nights.

The broadcasting rights in the Big Five – England, France, Germany, Italy, and Spain – will be sold simultaneously, opening the opportunity for one streamer, such as DAZN, Prime Video, or Netflix, to acquire rights for all five countries.

UEFA is confident that the new approach will increase the overall value of the Champions League, Europa League, and Conference League from £2.9 billion to £4.5 billion after TV deals are made. This will allow Premier League clubs to earn up to £150 million from European competitions.

Arsenal earned just over £98 million for their participation in last season's semifinals. The six major clubs, leveraging their previous European successes, can expect £70-75 million even before the matches start.

Final details of the strategy

The final details of the strategy were discussed at a meeting in Rome ahead of the annual General Assembly of the EFC. UEFA has already announced the abandonment of the long-standing internal marketing structure TEAM in favor of the American company Relevent Football Partners, which organizes major events including the Premier League's summer series.

Relevent is confident in achieving revenue growth targets, especially considering the new broadcasting model. The planned new format will allow a global streamer to host one match in each round up to the semifinals, but there will be a limitation on the number of times one team can be selected for the global choice.

A22 Proposal

SunSport has learned that changes to the 36-match group stage introduced last season are not planned. This despite the A22 proposal – an agency backed by Real Madrid that has been trying to implement the Super League project for more than three years, distributing 36 teams into two separate leagues where 18 elite clubs would only play against each other at the start.

The A22 project also includes a requirement for all matches to be broadcast on a new streaming platform called Unify, which clubs are not yet ready to support.

 

UEFA President Aleksander Ceferin told club bosses: 'Through our joint ventures, the game will grow.'

 

'And with Relevent on our side, we have the strongest team to make this happen.'

 

'Together we are creating something unique, with ambition. To expand our core revenue streams, engage new fans, and stimulate interaction with new audiences, especially in an ever-changing media landscape and streaming rights market.'

 

'And to maximize digital platforms, we will bring the game closer to everyone. This is how we will strengthen our clubs and keep European football at the highest level.'

This new broadcasting strategy from UEFA not only creates new revenue opportunities but can also significantly change the way football content is consumed. It is important to monitor the reaction of clubs and fans to changes in broadcasts and the potential impact on the sports landscape in Europe in the coming years.


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