The private production has already earned a third of a billion on the Unified Telethon.

The private company 'Kinokit' earned 332.2 million UAH in producing television programs

From 2022 to 2024, LLC 'Kinokit' earned 332.2 million UAH by creating television programs for the round-the-clock information marathon 'Unified News #UATogether'. In 2025, the company received a new contract for 101.5 million UAH. Who will profit from the telethon in 2025?

Budget funds to LLC 'Kinokit' are received from the state channel 'Rada'. Overall, from 2022 to 2024, the channel allocated 332.2 million UAH.

On January 1, 2025, the directors of the 'Rada' channel and the private company 'Kinokit' signed a new contract for the production of informational content for the telethon with a total cost of 101.5 million UAH.

This money will be used to create news segments, daily summaries, talk shows, and reports for the telethon. A total of 60,000 minutes of content will be created for the telethon. The cost per minute of content will be 1,692 UAH (including VAT).

The 'Rada' channel has become a key client for 'Kinokit'

The 'Rada' channel has its slot in the telethon where it broadcasts informational messages and interviews. For this, the company 'Kinokit' ensures the creation and production of content.

For 2023, the broadcasting of the 'Rada' channel during the telethon slot constituted 23.6%, while in the first half of 2024 - 37.8%.

'Kinokit' and its connections with the authorities

The company 'Kinokit' was founded in 2017 by actress Yulia Drozdova. Since December 2021, she has been the owner of the company. 'Kinokit' received its first budget contract in 2019 regarding the technical provision for the filming and broadcasting of President Zelensky's press marathon. After that, the company received many other contracts with state channels.

Connection of 'Kinokit' with the state

According to information from ProZorro, the company 'Kinokit' received budget contracts producing content for state channels, including 'Rada'. Since 2021, 'Rada' has become a key client for the company.

Criticism of the telethon and demands on the Ukrainian authorities

The national telethon 'Unified News' has been criticized by the European Commission. The professional journalistic organization EFJ also urged the Ukrainian authorities to reconsider the format of the telethon and the possibility of closing the project.