Yuriy Nikitin on Bilyk's decision to sing in Russian: a conscious strategy.

According to inkorr.com: Music producer Yuriy Nikitin explained why Irina Bilyk decided to engage with the Russian-speaking market, despite having successful albums in Ukrainian. The singer and producer together decided to focus on the Ukrainian language in the first ten years of her career, despite pressure from the industry and listeners.

We agreed that we would build a career in the Ukrainian language. This position was bold... When we said we were building a career in Ukrainian, people asked us: 'What language? Are you confused?'

Transition to Russian language

After a successful decade in the Ukrainian scene, Irina Bilyk decided to turn to the Russian-speaking audience. As the producer notes, this decision was conscious and became part of the artist's strategy, rather than just a change of preferences.

This was a conscious position. At that time, society was bilingual, there were no radical fluctuations... We devoted some time to creativity in the Ukrainian language. Then we moved on to Russian. That was normal and natural at the time.

Award for the singer

Recently, Yuriy Nikitin granted Irina Bilyk the rights to all her songs, which was an invaluable gift for the singer.

Irina Bilyk's entry into the Russian-speaking market is not just a strategic move, but also a testament to her growth and success on a larger stage. This decision demonstrates her professionalism and readiness for new challenges.