ALDI launches caterpillar cake for gender parties: how to get it for free.

ALDI presents new cake "Cuthbert the Caterpillar"

According to The Sun: Aldi launches its new cake "Cuthbert the Caterpillar," designed to celebrate special moments.

This limited batch will be available for a short time, and customers will be able to obtain it only through an exclusive competition.

Limited edition Cuthbert cake available from today

The new version of the beloved cake celebrates that most babies are born in September.

The cake with blue or pink icing is a new option for a 'gender reveal'.

This dessert is designed for expecting parents to dramatically announce the gender of their child.

Aldi launches this exciting product today through a competition for customers.

And most importantly, the cake will be completely free for those lucky enough to win it.

The limited edition Cuthbert is decorated with pink and blue chocolate beans.

Only after parents cut the cake, the filling will reveal the gender of their child.

The fillings can be either pink or blue butter.

How to get this treat

To have a chance to win, customers must send an email to [email protected].

The message should include your full name, why you think you deserve the cake, the address of the nearest Aldi store and, of course, the gender of your child.

The competition starts today and will last until September 14.

Entry to the competition is completely free.

Lucky winners will receive an email by September 28.

More information about the competition and terms can be found on the Aldi website.

Aldi UK's Chief Commercial Officer, Julie Ashfield, said: “We know how important gender announcement moments can be for expecting parents, so we wanted to offer something fun for customers to help celebrate this moment. And what better way than to turn our popular Cuthbert cake into a gender reveal!”

The rising popularity of gender announcement parties

This comes after a study by Aldi revealed that two-thirds of millennials choose to host gender announcement parties, spending over £150 just on the cake.

About half of Gen Z have attended an average of three gender announcement parties in the past five years.

Experts found that cake is the most popular way to announce the gender of a baby.

The research showed that 42% of expecting parents spend between £100 to £500 on this event.

Colin the Caterpillar vs Cuthbert the Caterpillar

MARKS & Spencer has agreed to a settlement with Aldi regarding the Colin the Caterpillar cake.

These two supermarkets were involved in a legal battle after Aldi started selling a cake named Cuthbert the Caterpillar, which resembles the M&S cake.

They reached a confidential settlement out of court on November 5, which has now come to light.

The companies did not disclose the terms of the agreement, but both cakes will remain on sale.

An Aldi representative said: “Cuthbert is free and looking forward to meeting all his fans!”

A representative from M&S stated: “The aim of the lawsuit was to protect the intellectual property of our Colin the Caterpillar cake, and we are very pleased with the outcome.”

This cake from M&S has been sold for over 30 years, with its design remaining unchanged since 2004.

The only exception is during festive occasions such as Halloween, Christmas, and Easter, when M&S presents new temporary designs.

Colin is made from chocolate sponge and butter, covered in a chocolate coating, and costs £7.

Aldi introduced its version of the Cuthbert cake in 2019 for £4.99.

Most supermarkets now have their own versions, including Cecil from Waitrose, Charlie from Co-op, and twisted cake novelties from Tesco.

The "Cuthbert the Caterpillar" cake is the next step in the evolution of popular culinary trends celebrating childbirth. Amidst growing interest in gender reveal parties, Aldi has decided to offer parents a way to celebrate this significant moment with an original dessert. Consumers have no choice but to enter the competition and hope for luck to get this unique treat.

Aldi, alongside M&S, is also keen on developing its products, which might indicate growing competition in the cake market. Meanwhile, the findings from the research show that the consumer habits of dessert lovers are changing, which could reflect on the future offerings of both chains.