Asda introduces electronic price tags: What changes for customers.

ASDA introduces electronic price tags

According to The Sun: ASDA has decided to make significant changes in more than 250 of its compact express stores.

Electronic price tags that can be updated digitally will also be introduced in supermarkets. Customers will have the option to scan QR codes on the price tags to get information about allergens.

This project was made possible after a successful three-month trial in an ASDA store on Oxford Road in Manchester. The company found that the new technology will give employees more time to assist customers with managing deliveries and restocking shelves.

258 express stores will benefit from this new technology, including 20 new locations set to open by the end of the year. The first will be the store in Castleford, which is scheduled to open next Wednesday.

“We continue to invest in improving our stores, and the launch of modern technologies in our express network is proof of that,” said Joseph Sutton, Vice President of ASDA Express.

“By optimizing our internal processes, we can free up employees to focus on what they do best – customer service.”

ASDA is trying to make a significant transition after suffering a loss of nearly £600 million last year.

Are other supermarkets using this technology?

Electronic price tags have already been introduced in other supermarkets, including Lidl, which rolled them out to all its stores after successful tests at more than 35 locations last year.

Aldi has also begun gradually introducing electronic price tags in its stores since 2023, while Tesco is testing this technology in some of its extra and express stores.

Further changes in supermarkets

Supermarkets are constantly introducing innovations to attract customers. ASDA has already made significant changes to its express stores by implementing the 'Freshly Baked Onsite' model, which allows for the fresh production of goods directly in the stores.

Other chains like Morrisons have added 40 ATMs to their stores, while Sainsbury's is testing facial recognition technology in the supermarkets.

These innovations aim to improve service quality and increase the profits of the retail chains that are facing intense competition.