Cadbury to release Biscoff egg in 2026: what we know about the new product.

According to The Sun:

New flavor for Easter

Shoppers are eagerly awaiting the arrival of a new delicious Easter dessert from the popular chocolate brand. Cadbury has announced the release of a limited edition of Easter eggs filled with beloved Biscoff, which will hit supermarket shelves by Easter 2026.

Cadbury announced this collaboration via Facebook on Sunday, eliciting true excitement among fans. Chocolate lovers and cookie enthusiasts with flavors of cinnamon, ginger, and nutmeg did not hide their emotions.

“But I want it right now!” – commented one user.

“I can't wait,” – added another.

“Now that's a conversation,” – said a third.

Some commentators expressed satisfaction that Easter products are being advertised so early. One user noted: “It's absurd, Easter goods, three months before Christmas!”

“Easter is somehow six months away,” – another commentator was outraged.

“On sale next week then,” – jokingly added a third.

Product for sale

The price of the Cadbury Biscoff egg will be £2 on the brand's website. The description reads: “classic, creamy milk chocolate taste from Cadbury ... with something truly special.”

“The chocolate you love, with a cookie twist that will surprise you,” – the description continues.

“Incredible caramelized sweetness and crunchiness of Biscoff.”

Although the egg is not yet available on the Cadbury website or in stores, fans are already asking for an early release.

This announcement comes after Terry's Chocolate Orange announced the return of a popular product that was on sale last Christmas.

Fans were delighted to see the return of the chocolate orange ball with marshmallows, which will make classic hot chocolate even more special for the holiday season.

How to save on chocolate

We all love a little chocolate now and then, but there's no need to spend a lot of money on your favorite bar.

Consumer goods journalist Sam Walker shares tips on how to cut costs …

Choose own-brand products – if you’re not too concerned about the taste and just want to satisfy chocolate cravings, it’s more cost-effective to choose supermarket own-brand bars.

Compare prices – if you've spotted your favorite type in a supermarket, make sure to check if prices are lower anywhere else.

Websites like Trolley.co.uk allow you to compare product prices across all major chains to see if you're really getting the best deal.

Look for yellow stickers – supermarket workers often put yellow, and sometimes orange and red, stickers on products to show that prices have been reduced.

This is usually done if a product is nearing its expiration date or the packaging is slightly damaged.

Buy larger bars – most often, but not always, chocolate is cheaper per 100g in larger packages.

So, if you have an appetite and were planning to buy a significant amount of chocolate, it makes sense to choose a larger pack.

An advertisement positioning this product as the “perfect comfort drink” was also published on Facebook.

“All you need to do is pour hot milk and watch the magic,” – the post stated.

“Delicious orange marshmallows will appear before your eyes faster than you realize.”

This delightful drink can be found in Asda, Poundland, B&M, and other major chains in the UK.

The announcement of the new Cadbury Easter eggs aligns with an interesting trend where brands begin to advertise their festive products in advance. Clearly, with the growing competition in the confectionery industry, manufacturers are eager to attract consumers even before the holiday season starts to secure their market position. Fans eagerly await the new products and discuss them on social media, indicating a strong demand for such original flavors.