The pint of Guinness at the Cheltenham Festival has dropped in price: what other changes can visitors expect.

Changes at the Cheltenham Festival

According to The Sun: This year, the Cheltenham festival announced several new features, including a new price for a pint of beer.

The organizers plan to return the price of Guinness to the levels of 2022.

Return of Ladies Day

Among other changes, Ladies Day will be celebrated again on the Wednesday of the festival month for the first time since 2019, and the maximum number of participants at each event will be reduced.

These changes will affect all 16 racedays during the season.

The main news concerns the price of Guinness, which drops from £7.80 to £7.50.

There are also reduced prices on spirits, and for the first time, Prosecco will be available.

Guests will be able to move freely with drinks around the festival area due to the lifting of all restrictions.

Capacity Reduction and Service Improvement

To improve visitors' experience at the festival, the overall capacity of the track is reduced from 68,500 to 66,000. This decision was made based on feedback from participants.

“The overall capacity at the 2026 festival will be reduced from 68,500 to 66,000 each day. This follows a full review of visitor feedback and will allow us to sell at optimal capacity and provide a high level of service for all.”

On Ladies Day, there will be another reason to celebrate.

Additional improvements in gastronomy and updates to the sound system for better event commentary are planned. Negotiations are also underway with local hotels regarding reducing accommodation prices during the festival month.

“We know that the price-to-quality ratio is one of the most important factors for people when choosing events to attend, and this is especially relevant at the Festival.”

Cheltenham's CEO, Guy Lavender, emphasized the importance of creating a premium experience for guests during events.

With the new changes, the Cheltenham festival promises to become even more attractive to visitors. The return of Ladies Day and the decrease in drink prices will create a more comfortable atmosphere, while the reduction in capacity will allow visitors to feel more at ease. It is important that the organizers pay attention to feedback and strive to enhance the overall experience for everyone. The festival will undoubtedly remain a memorable event on the calendar for racing enthusiasts.