Strawberry Prices in Ukraine Near 500 Hryvnia: Key Importers Revealed.

Fruit and Vegetable Price Surge in Ukraine

According to Novyny.live: By March 19, 2026, the average cost of strawberries in Ukraine hit 469.80 hryvnia per kilogram, with prices climbing close to the 500-mark in some stores. Greece, Turkey, and Spain serve as the primary suppliers of imported strawberries to the Ukrainian market. This spike is part of a broader trend affecting produce across the country.

Retail prices for strawberries vary significantly by supermarket chain. For example, Fora sells them at 399.90 hryvnia per kilogram, Silpo at 444 hryvnia, Auchan at 469.80 hryvnia, Varus at 499.90 hryvnia, Metro at 520 hryvnia, Novus at 556 hryvnia, and Megamarket at a steep 1,066.40 hryvnia per kilogram. Despite the overall rise in fruit and vegetable costs, Ukraine's consumer price index stood at 93.61%, meaning some items—including strawberries—actually dropped by 6.39% compared to February 2026.

Price Drops on Other Groceries

Meanwhile, other food products have become cheaper. In March 2026, a kilogram of white potatoes sells for 14–16 hryvnia, reflecting a 41.22% year-over-year decrease. Additionally, as of March 17, 2026, a single chicken egg at ATB supermarkets costs 6.89 hryvnia. Greenhouse-grown fruits from the Ternopil, Zakarpattia, and Bukovina regions may also be influencing local market prices.

Overall, March 2026 reveals notable shifts in Ukraine's fruit and vegetable pricing landscape, particularly for strawberries, forcing consumers to navigate new challenges when shopping for produce.

The rising cost of strawberries and other produce in Ukraine may stem from various economic factors, including currency fluctuations and changing climate conditions that affect crop yields.

Shoppers should stay alert to price swings and potential supermarket promotions to cut down on grocery bills. At the same time, falling prices for potatoes and eggs could signal positive developments in the agricultural sector, potentially improving food affordability for the public.