Volkswagen abandons the ID brand: what it means for the future of electric vehicles.

Returning to the classics: Volkswagen has decided to abandon the ID name for its electric vehicles. The company's management believes this decision will help maintain an emotional connection with customers and simplify the purchasing process.

This was reported by L'automobiliste.

The strategy and pricing policy of Volkswagen have also changed. The abandonment of the ID name allows the brand to simplify the vehicle purchasing process and make their positioning clearer for buyers. Additionally, the company plans to raise prices on internal combustion engine vehicles, while the prices for electric vehicles will remain stable, indicating a shift towards more environmentally friendly technologies.

Volkswagen has decided to return to traditional nomenclature for its vehicles, which will help maintain an emotional connection with customers and understand their needs. At the same time, the strategic changes in the company's pricing policy indicate its readiness to transition to more eco-friendly technologies and accelerate the development of the electric vehicle market.