Emma Raducanu became the ambassador of the Wild brand after exiting the US Open.

According to The Sun: Emma Raducanu found a new opportunity after her exit from the US Open.

The British tennis player lost in the third round against Kazakhstan's Elena Rybakina with 6-1, 6-2.

Instagram

After this disappointing loss, the 10th ranked tennis player in the world found a new task.

She announced a paid partnership with Wild, a manufacturer of natural deodorants, which she revealed on Instagram.

Emma shared the news in a joint post with the company, where she was seen in a video advertisement while playing tennis and applying deodorant.

“Great wins start with small changes... that’s why I partnered with Wild and became their first global ambassador. This is Wild.”

“They are changing the game with their reusable deodorant and fun packaging. I particularly love the scent of coconut and vanilla.”

Fans appreciated the fun advertisement and left compliments in the comments for the star.

• Someone wrote: “This is so good.”
• Another remarked: “Wow, this is amazing.”
• A third commented: “The vibe is great.”

This is not the first time Emma has signed contracts with brands or received sponsorship support.

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Previously she had contracts with brands like Nike, Porsche, Evian, Dior, Tiffany & Co. and British Airways.

Her contracts have allowed her to become one of the highest-paid female tennis players in 2024, even though she earned only £735,000 on the court.

According to an analysis by JeffBet and reports from Forbes, Raducanu earned £9.6MILLION alone from sponsorship contracts last year.

However, there have been some controversies regarding her role with Porsche.

Porsche

In October 2024, reports emerged that the company “withdrew” the 911 Carrera GTS Cabriolet that was gifted to them.

Emma received the Porsche after her impressive win at the US Open 2021.

A Porsche spokesperson confirmed this information and noted that cars are awarded randomly.

According to information from SunSport, Emma remains an ambassador for Porsche.

After her recent loss at the US Open, Emma Raducanu found herself not only without a tournament but also received a new career start as a brand ambassador. Her active engagement in advertising shows that the star plans to continue developing her career off the court. Sponsorship contracts also provide a stable income that can offset the direct financial losses from tournament defeats.

This move could mark a turning point in her career: Because even after failures, she remains in the spotlight, receiving support from the brands she collaborates with.