Football has a new peak: how fans drank alcohol during the match.

An unusual experience for football fans

According to The Sun: Four lucky individuals were lifted in a crane 50 meters high to enjoy the match between Salford City and Chesterfield FC – with a drink in hand.

At Premier League, Championship, League One, and League Two matches, fans are banned from consuming alcohol 'in view of the pitch', but they can drink freely in the stadium bars.

The ban has been in place since 1985, when the Sporting Events (Control of Alcohol) Act was passed. Fans believe this 40-year-old rule is outdated.

Thus, the one-day fan zone from Fireball Whisky allowed Salford City fans to legally enjoy alcoholic beverages during the game.

A survey among 2000 football fans showed: half of them support the repeal of the ban on drinking alcohol on the terraces.

Fans believe the rule is 'imperfect' (16%), 'inconvenient' (22%), and even 'hinders' (12%). About 25% of participants think the ban leads to excessive drinking before matches, as fans cannot drink in their seats.

Lorenzo Farraton, representative of Fireball, said: “Football fans deserve entertainment.

“The rules say alcohol is banned in view of the pitch, so we provided fans a better view along with a drink.

“The hottest spot in football was lifted 40 meters and provided 90 minutes of pure madness.”

Research also showed that 71% of fans drink when attending or watching a match, and only 8% don’t consume alcohol at all.

58% of respondents admitted that drinking beverages with friends is an important part of their football experience.

Social creators Tom Garrett and Tom Nestor, known for their crazy football adventures, also joined in, adding this event to their list of unforgettable moments.

Tom Garrett added: “The hottest spot is not just a trick; it's a reminder that football can be fun, inclusive, and a bit rebellious.

“Fans shouldn’t feel like mere spectators; they should feel part of something bigger – part of a community, a culture, and a day that will be remembered.”

Tom Nestor noted: “Football should be about enjoying; whether it's singing with friends, celebrating a goal, or creating memories that will last long.

“Too often, match experiences are restricted when they should be about freedom, enjoyment, and connection.”

This experiment by Fireball Whisky showed how modern fans’ tastes are changing and how their matchday experience matters. The discussion of repealing the ban on drinking alcohol may mark a sign of changes to come that we will observe in the future. Watching the excited faces of fans at height, it is clear that football remains a truly exhilarating and dynamic spectacle.