British brand Antler opens its first flagship store in London.

Opening of the new Antler store in London

According to The Sun: The legendary British brand Antler opens its first standalone store in the UK, highlighting its significant return to the market. This new store will serve as the flagship location for the first time since the brand's transformation in 2023.

Store details

Antler, a renowned manufacturer of premium luggage and travel goods, announced the opening of a new store in London at the beginning of 2026. This store will be the first standalone retail location in the UK, as the brand's products are already available in department stores.

The store will be located at 100 Regent Street, occupying two floors and comprising over 2,400 square feet. It will be the embodiment of the brand's new identity in the physical space of the UK.

Development plans

The opening on Regent Street will mark the start of Antler's strategy to expand its retail network. The brand plans to open at least three stores in the UK and abroad over the next three years.

“The opening of our first store in the UK on the iconic Regent Street is a milestone for Antler,” said development manager Kristy Glenne.

“When we started the brand transformation three years ago, we couldn't imagine a better location. The global reputation of Regent Street makes this location ideal for the next stage of our journey in the market.”

“We are excited to welcome Antler to the opening of their flagship store on Regent Street. This iconic store will be in good company with other leading British brands such as Burberry and Mulberry,” said Laura Thursfield, director of leasing at Crown Estate.

Since the rebranding in 2023, Antler has achieved significant successes, including doubling sales over the past three years.

Additionally, Antler acquired the luxury American brand Paravel, aiming to become a global player in the travel industry.

The opening of Antler stores demonstrates the brand's ambitious plan to enter new markets and strengthen its position in the industry. It is clear that the company aims not only for recovery but also for active growth, which could positively impact its recognition among consumers and competitiveness in the future.