Kinder Bueno reduces packaging by 25 percent: how the weight of the bars has changed.

The reduction of Kinder Bueno packaging has sparked outrage among consumers

According to The Sun: KINDER has reduced the number of bars in its Bueno packaging from eight to six, which has sparked outrage among consumers in the UK.

The producers of the popular chocolate bar have reduced the packaging size by one quarter, yet the price remains at £2.30.

Now each pack contains only three bars of two chocolate-hazelnut wafers instead of four.

This decision has angered shoppers who feel deceived regarding this beloved snack product that millions of children and adults adore.

“Why is this happening to my favorite Bueno?”

One user wrote online:

“They started selling them in packs of three instead of four for roughly the same price. I just don’t understand.”

“Many years ago I remember they sold them in packs of five.”

Kinder is owned by Ferrero, which last year reported a massive revenue of £624 million, with a pre-tax profit of £21 million.

The confectionery giant, which also owns the Thorntons and Tic Tacs brands, stated that the “ongoing inflationary situation” contributed to a £70 million increase in costs.

This is considered one of the reasons why their products are consistently being reduced.

Ferrero management already sparked mass outrage when in 2021 they reduced the volume of Nutella jars by 50 grams.

Ferrero declined to comment on this situation.

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Consumer outrage indicates a growing distrust of brands that are trying to maintain profits amid rising costs. Currently, similar actions by producers could negatively impact their image and sales in the long term. Consumers are increasingly seeking alternatives to brands that reduce product volumes without lowering prices.