Lewis Hamilton changed the name of his company: it is now called Project 44.

Lewis Hamilton announced a new business initiative

According to The Sun: Formula 1 legend Lewis Hamilton shared an important announcement about launching a new business initiative.

Unfortunately, the champion has not yet been able to replicate his success with Mercedes at Ferrari.

Hamilton aims to achieve success not only on the racetracks.

He has not yet managed to stand on the podium with his new team, and last weekend the situation worsened when he went off track at the Dutch Grand Prix.

High expectations for the Italian Grand Prix

Now all expectations are tied to his performance at the Italian Grand Prix in Monza.

After nine races, he remains 200 points behind the leader Oscar Piastri.

Launching a new business

At the same time, the seven-time world champion announced his new business project.

Hamilton already has a number of interests, including the production company Dawn Apollo Films, a clothing brand, and the alcohol-free tequila Almave.

Now he informed his fans that Project 44, his organization that handles all his professional and business ventures, has been re-registered as Lewis Hamilton Ventures.

Hamilton issued a statement to confirm this change and expressed joy about the future of his company.

“I am proud to introduce to you LEWIS HAMILTON VENTURES, an organization (formerly known as Project 44) that manages all aspects of my career and business.”

“Although my primary focus is racing, this team helps me succeed and manages all activities off the track.”

“We have grown over the last 18 months, and this rebranding underscores our commitment to excellence, growth, and learning.”

“I am excited about the team I have assembled. Their focus and dedication inspire me, and I look forward to what else we can achieve together.”

In this way, Hamilton continues not only to fight on the track but also to actively grow his company, which is an important part of his career. Success in new fields may become a significant factor in his life beyond racing, and fans are eager for news about his business initiatives.