Liverpool anticipates a record sponsorship deal: 70 million pounds annually.

Liverpool intends to sign a record sponsorship deal

According to The Sun: The Liverpool club plans to sign a record sponsorship deal in the Premier League. The management hopes to receive 70 million pounds sterling per year from the next contract.

Currently, the main sponsor of the team is the international bank Standard Chartered, with which the agreement will last until the summer of 2027.

Liverpool plans to secure a record sponsorship deal in the Premier League Crystal Pix/MB Media/Getty Images Liverpool is considering a £70 million per year deal with sponsor Standard Chartered Paul Terry / Sportimage

Standard Chartered has the preferential right to decide on the extension of the contract, and Liverpool managers plan to start active negotiations.

According to SunSport, the deal with Standard Chartered may be concluded soon.

Meanwhile, Liverpool does not exclude alternative options, including the possibility of collaborating with other major banks.

The club began its collaboration with Standard Chartered back in 2010, when the logo of this bank appeared on the shirts.

The current agreement provides for a payment of £50 million per year.

Winning the championship title last season and the recent investment of £450 million in young players, including Florian Wirtz and Hugo Ekitike, boosts the club's confidence in performing at a high level.

Liverpool's fierce rivals, Manchester United, who will come to Anfield on Sunday, and Manchester City have the most lucrative sponsorship deals in the Premier League.

Both clubs receive £60 million per year from their agreements. Manchester United's sponsor is the Snapdragon brand, while the Mancunians collaborate with Etihad Airways.

At the moment, Liverpool is in second place in the Premier League table, just one point behind leaders Arsenal.

Status for the current season

Currently, Liverpool has won five matches and lost two in this league season.

id='6382061591112' data-video-id='6382061591112' data-account='5067014667001' data-player='default' data-usage='cms:WordPress:6.5.7:2.8.6:javascript' data-embed='default' class='video-js' data-application-id='' controls style='width: 100%; height: 100%; position: absolute; top: 0; bottom: 0; right: 0; left: 0;'> Liverpool aims not only to strengthen its financial base but also to continue developing the team on all fronts. An increase in sponsorship revenue will allow the club to invest in new players and infrastructure upgrades, which in turn can enhance their chances of victories in national and international tournaments. Successes on the sporting field already add confidence, and a potential new deal will only underscore their ambitions.