Morrisons lowers prices on 650 products: what made it to the discount list.

Price reductions on products at Morrisons

According to The Sun: The large supermarket Morrisons has announced price cuts on hundreds of essential products to help shoppers save.

Prices on 650 everyday items have been reduced by an average of 18%.

Among the products that have seen price reductions are chicken fillets, fresh vegetables, olive oil, laundry capsules, and enchilada kits.

The discounts take effect from today and are available both in stores and online for the next four to eight weeks.

The supermarket emphasizes that this move will help families cope with rising costs, especially with Christmas approaching.

Essential products for family meals have also been reduced, such as rice, pasta, and chicken, as well as everyday necessities like toilet paper, kitchen towels, and mayonnaise.

Seasonal products such as soups and cold medicine have not been overlooked either.

“At Morrisons, we believe that high quality should be accessible to everyone, and we know that everyday product prices are currently important to our customers,” said Alex Payver, Director of Pricing and Customer Service at Morrisons.

“That’s why we are lowering prices on over 650 items, from fresh favorites to essentials, so our customers can be confident in the real value every time they shop with us.”

In addition to lowering prices, Morrisons is also launching a series of weekly promotions with discounts on popular items such as wine, coffee, and tea.

Special offers from Morrisons

• Morrisons Tricolore Fusilli 500g: Was: £0.90 Now: £0.75
• Morrisons Long Grain Boil in the Bag Rice 4 x 125g: Was: £1.20 Now: £0.99
• Morrisons Gravy Granules 200g: Was: £0.99 Now: £0.73
• Morrisons Original Porridge Sachets 10 x 270g: Was: £1.58 Now: £1.35
• Morrisons Special Flakes: Was: £2.35 Now: £1.95
• Morrisons Chicken & Vegetable Broth 600g: Was: £1.85 Now: £1.50
• Morrisons Enchilada Kit 600g: Was: £1.77 Now: £1.60
• Morrisons Chicken Breast Fillets 630g: Was: £5.00 Now: £4.65
• Morrisons Wafer Thin Honey Cured Ham: Was: £2.00 Now: £1.55
• Morrisons Large Vine Ripened Tomatoes: Was: £1.40 Now: £1.19
• Morrisons Onion 3 pack: Was: £1.10 Now: £0.95
• Morrisons Olive Oil 250ml: Was: £3.30 Now: £2.80
• Morrisons Light Mayonnaise 500ml: Was: £1.15 Now: £0.99
• Morrisons Non-Bio Laundry Pods 21 pack: Was: £3.70 Now: £2.76
• Morrisons Toilet Tissue 9 pack: Was: £3.60 Now: £3.00
• Morrisons Max Strength Cold & Flu Day & Night Capsules: Was: £2.25 Now: £2.00

Latest news from Morrisons

Morrisons has also cut over 3,600 jobs and closed 17 stores as part of a major overhaul of operations. The number of employees decreased from 104,819 to 101,144 as of October 27, 2024.

These cuts occurred after the closure of 17 stores across the UK, the last of which in Haxby, North Yorkshire, closed on May 14.

As part of cost optimization, the supermarket has closed over 50 of its in-store cafes, 35 meat and fish counters, and 18 food market sites earlier this year.

The company noted that the cost-cutting measures were necessary due to the increasing financial burden. It is now investing in technology, introducing new “Tally” robots to improve product searching on shelves and inventory management.

Despite the changes, the business returned to profitability for the first time since 2021, when the chain was acquired by American investor Clayton Dubilier & Rice (CD&R). Morrisons announced a pre-tax profit of £2.1 billion for the year ending October 27, 2024, compared to losses of £919 million in 2023 and £1.3 billion in 2022, according to new data from Companies House.

Thus, the price reductions and strategic changes in asset management are contributing to improving the company’s financial condition. Morrisons’ actions in the market reflect the realities of consumer demand and are rapidly changing in response to economic impulses. This indicates the company’s commitment to being competitive and considering its customers' interests.