McVitie's has launched a new Penguin bar: a caramel flavor is now available.

A new flavor from McVitie’s

According to The Sun: Chocolate lovers can finally try the new flavor of chocolate bar from the famous brand McVitie’s. It is now available in large supermarkets for just 29 pence.

Introducing the Penguin Caramel cookie

McVitie’s has introduced a new caramel cookie – Penguin Caramel. This delicious option of the beloved chocolate cookie has already won the hearts of many.

The cookie contains soft chocolate and caramel cream, hidden between crispy layers of biscuits. Each pack contains seven individually wrapped bars for £2. They are convenient for a snack during lunch breaks.

As a bonus, fans can also find a fun joke in each bar.

Penguin Caramel can already be found in major supermarkets such as Asda, Sainsbury’s, Morrisons, and SPAR.

McVitie’s Penguin marketing manager Catherine Morganrot said: “We are excited to expand our legendary McVitie’s Penguin line with this new caramel flavor. Chocolate and caramel are a classic combination that, as we know, fans love, and by combining it with our signature crispy biscuit, we’ve created a truly unforgettable snack. We can’t wait to see how this new cookie becomes a favorite in lunchboxes and cookie jars across the country.”

McVitie’s Penguin cookies first appeared in 1932, and since then, many interesting flavors have been introduced.

Other brand novelties

Earlier this year, McVitie’s presented two new chocolate bar variants of Penguin – with chocolate milkshake and strawberry milkshake flavors. The price is £1.75 for a pack of five or 35 pence per bar.

These treats feature a light sponge base topped with milkshake coating and smooth milk chocolate.

This year, two new unusual flavors of McVitie’s Moments were also seen in stores, specially for Easter: a shortcake with cinnamon and spices and a milk chocolate shortcake.

Popular desserts Jaffa Cakes have also received a new flavor – exotic Yuzu. McVitie’s emphasizes that this new flavor is a must-try for foodies, trend watchers, and flavor seekers.

Thus, McVitie’s continues to surprise its consumers with new flavors and products, confirming its reputation as an innovator in the confectionery world. This allows the brand to maintain consumer interest and expand its audience, especially among the youth, who are always looking for new tasty experiences.