UK: Morrisons abandons Christmas dinners after 20 years of tradition.
According to The Sun: Customers have expressed their dissatisfaction—Morrisons cafes will not be offering a seasonal dish this year. This supermarket chain has sold it at all its locations for twenty years, but has now decided to stop its sale.
Abandoning Tradition
Morrisons will not present its hot Christmas dishes this winter, marking the first time in many years.
“Unfortunately, we have made the decision not to offer hot Christmas dishes in our cafes this year,” the company's statement said.
Consumer Reaction
Many shoppers are upset by this decision, as for many it has been a beloved tradition during the holiday season. Now, they will have to look for alternatives for their festive meal.
The abandonment of traditional dishes creates a void in the holiday routines of consumers, who have long associated Christmas meals with this popular offering. Meanwhile, the supermarket chain did not specify what led to this decision, leaving many shoppers pondering new options for their festive menu.
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