New Look owners are considering selling the brand: what will happen to the stores in Ukraine.

According to The Sun: The owners of New Look are in discussions regarding a strategic review of their fashion chain, which may lead to a sale. Alcentra and Brait, who own the chain, have turned to Rothschild for advisory assistance in overseeing this process. Currently, a timeline for this process has not been established, but it shouldn't affect the company's customers or the stability of the business itself.

Since experiencing financial impact in April this year, New Look has been actively developing in the online segment, which has become the main source of the company's revenue. The closure of physical stores, particularly due to the expiration of leases, has become a necessary measure in the context of the pandemic and the overall decrease in customer spending on purchases. Despite these challenges, New Look continues to maintain an optimistic outlook and steadily grow as a brand.