NEXT may acquire legendary footwear brand Russell & Bromley: details of the negotiations.

NEXT may become the owner of Russell & Bromley

According to The Sun: NEXT is in talks for a possible acquisition of the famous British footwear retailer Russell & Bromley, which has a 145-year history. This high-fashion chain, valued at £16.6 billion, is one of the companies discussing a possible deal with the brand's consultants.

The negotiations are ongoing, and the details of the deal remain unknown.

“A deal with Russell & Bromley could be a strategically beneficial move for NEXT and enhance their position in the market.”

Acquiring Russell & Bromley could provide NEXT with new opportunities in the fashion market, as the brand has a strong reputation and a loyal customer base. Such a merger could strengthen NEXT's positions in the premium footwear segment, which is becoming increasingly popular among consumers.