Strongbow changes the recipe and name of the legendary cider: what happened.

Changes in popular cider

According to The Sun: The cider manufacturer has sparked outrage among its fans by reducing the alcohol content and changing the name of the beloved drink. The company decided to rename the product to attract younger consumers more. However, critics claim that this move takes the brand away from its traditions and history.

“Many of our loyal customers feel that in this way we are abandoning our roots,”

The introduction of the new version of the drink may, according to critics, negatively affect its popularity among traditional consumers. Especially in conditions where many people value the authenticity of products and their connection to the brand's history.