Argos closes the legendary catalog: what happened to the dream book of millions.

The disappearance of ARGOS catalogs

ARGOS catalogs, known as the 'dream book', have been favorites for both children and adults for many years. The sound of heavy tomes falling on tables echoed in homes, but this catalog is no longer. Now families more often browse their phones in search of new toys.

'Dream book'

Abandoning traditional catalogs signals a change in shopping methods. Modern technologies provide new opportunities for parents and children, thus changing the format of selecting games and entertainment. The disappearance of the ARGOS catalog creates a new reality where digital platforms become the main source of information about products.