Financial Therapy: How Saving Money Brings Joy.

Survey Results on Saving

According to The Sun: Research shows that two-thirds of savers feel pleasure from their savings – even a small amount of £30 can add positivity to their lives.

A survey of 2000 adults revealed that 43% regularly set aside money every month, while 16% do it weekly.

88% of participants achieved their financial goals, resulting in positive emotions: 16% feel satisfaction, 13% – control, and 11% – happiness.

Even small amounts of 1-30 pounds bring joy to 33% of people when deposited into a savings account.

Financial Well-being and Its Importance

70% of adults who have ever saved indicated that gradually accumulating money brings joy. And 46% consider financial well-being as important as physical or mental health.

Among those who regularly replenish their savings, 47% report increased responsibility, 30% – reduced stress, and 26% feel happiness when thinking about the future.

Ros Burkett, banking director at Post Office, noted: “The concept of financial well-being is becoming increasingly popular. We are seeing people take a more holistic approach to managing their finances, emphasizing the psycho-emotional benefits of saving – not just the financial ones.”

“Our findings confirm that by setting aside any amount of money, you gain pleasure and a sense of fulfillment. A clear understanding of the goal you are striving for brings joy and pride.”

Regarding the motivation to save, 64% plan to save for their future, while 57% – for emergencies.

Dreams and Goals of Savers

Among those with significant financial goals, 46% aim to save for retirement, 32% – for home improvements, and 27% – for travel.

Those saving for small pleasures note that new clothes (34%), new technologies (32%), and cosmetic procedures (19%) will bring them joy.

To achieve their financial goals, they adopt habits such as avoiding takeout (25%), buying items at thrift stores (20%), and choosing budget brands (22%).

44% of participants state that gradual growth in their savings balance motivates them, while 23% want to spend the accumulated amount without feeling guilty.

It turns out that the younger generation is actively moving towards financial consciousness: 64% of Gen Z want to save more than any other age group.

In comparison, only 44% of Gen X and 25% of Boomers have this desire, focusing on sports activities (53% Gen X) and nature (43% Boomers).

Brit Groskopf, professor of economics at the University of Exeter, stated: “The attitude towards saving is undergoing cultural changes, as many people find emotional value in this habit.”

“While all age groups value saving, Gen Z is paving the way by making this practice more visible, social, and even fashionable.”

Thus, survey results indicate that financial well-being is becoming an important aspect of many people's lives. Saving not only helps achieve material goals but also positively affects emotional states. Meanwhile, the younger generation shows that new values and approaches to finance are shaping the future of society.

This underscores the importance of financial literacy and a conscious approach to managing money, especially in times of economic uncertainty.