Ukrainians have started spending less on food: what they save on.

According to research, the Russian invasion significantly impacted the eating habits of Ukrainians.

Analysts at Gradus Research stated that the war forced many Ukrainians to change their diet. 49% of respondents reported changes in their diet after the invasion began. Among young people aged 18 to 34, this figure is 54%.

The main reasons for these changes are related to rising food prices, constant stress, and the consequences of enemy attacks.

Most Ukrainians have started spending less on food during the war. Only 17% of respondents maintained their previous food budget, while 12% were even able to increase it. However, 67% are forced to save on food.

The greatest reduction in food spending was seen among residents of the southern country (69.6%), followed by the central regions (69.2%) and the northeast (68.6%). 64.9% of Kyiv residents and 64% of residents of western regions are also forced to save on food. The issue is most pronounced among people over 56 years old, with 77% of respondents saving on food.

Currently, most people are giving up confectioneries (49%) and seafood (48%). However, basic foodstuffs, such as bread, oil, flour, cereals, vegetables, and eggs, remain a priority.

Earlier, we reported on how apple prices have changed in supermarkets and markets.