British pubs are losing visitors: the dullest types of beer named.
According to The Sun: Pub visitors are tired of the monotonous beer selection.
More than half of those surveyed by Kingfisher Drinks, namely 51.5%, identified Carling as the least appealing beer in the UK for the second consecutive year.
Top 10 most boring beers from the Boring Beer Index this yearThe Fosters brand took second place (45.5%), followed by Carlsberg (44.2%) and Stella Artois (40.8%).
In 2025, the list of boring beers was joined by Peroni (23.5%), San Miguel (21.4%), Madri (19.5%), Coors (19.1%), Birra Moretti (17.7%) and Amstel (16%).
Carlsberg climbed four positions compared to last year, while Peroni rose by five points.
Stella Artois, San Miguel, Coors and Amstel dropped in the rankings.
This year Heineken, which occupied fourth place last year, completely dropped out of the ranking.
The report noted:
“If you (pubs) take anything from this report, it is a need to regularly review your beer selection, as consumers have strong feelings about this.”
In Greater London, a new participant Madri: 19.5% of respondents stated they were bored with this lager.
Among 1,000 beer-loving respondents, 71% admitted that they 'sometimes' or 'always' felt bored with the beer selection they found.
Dissatisfaction was most felt in the North East, where 80% were unhappy with the beer offerings in pubs, while in East England this figure stands at 63%.
The main issue for respondents (59%) was the diversity of beers, and 53% indicated that the beer selection is “extremely” important when choosing a place to relax.
Approximately 20% even noted that they would leave an establishment if there was no good choice.
The rating also assessed the most boring ales and stouts, where the first two places were taken by John Smiths (39.1%) and Guinness (38%).
The high rating of Guinness may seem surprising considering its popularity, but as the index notes, if 38% were bored by its presence, then 62% were not bored at all.
The report also highlighted behavioral differences among different age groups.
Only 22% of people aged 18 to 30 always ordered the same beer, while 27% of those over 40 stuck to one brand.
Meanwhile, 65.7% of those over 40 occasionally chose beer they had not heard of before, while only 54.6% of those under 30 belonged to the same category.
Brands of ales and stouts that have bored visitors
PUB VISITORS are tired of the following beverages according to the survey.
- John Smith’s – 39.1%
- Guinness – 38%
- Greene King IPA – 25.4%
- Doom Bar – 24.4%
- London Pride – 18.3%
- Worthington – 17.6%
- Abbott Ale – 15.5%
- Neck Oil – 15.4%
- Camden Pale Ale – 15%
- Timothy Taylor’s Landlord – 8.3%
Beer prices are skyrocketing
Customers have faced the burden of rising beer prices for several years.
ONS data published in May showed that the average price of a pint is £5.17.
Prices have risen by 15.5% over the last three years.
Rising production costs and beer prices, along with increasing energy bills, have led to noticeable price hikes for pints.
Pubs have also been pressured due to the past budget, which forced them to raise prices.
For consumers facing the rise in living costs, choosing the right beverage becomes even more important.
Additionally, the number of pubs available to visit is becoming increasingly limited.
The number of pubs in the UK fell below 39,000 in 2025, with 2,000 venues closing since early 2020.
SAVINGS ON BEER
BEER PRICES these days bring tears.
Data from the Office for National Statistics shows that the price of a pint has risen by 28% nationwide since 2019, or an average of £1.03 per beer.
But follow these tips to save a little...
SIGN UP FOR APPS
Happy hour is still popular, but subscribing to certain apps may be the key to free drinks.
For example, Dusk allows participants to find the most interesting pubs in their area where you can get a free drink on every visit.
CHANGE YOUR SELECTION
If you love bottled beer, you can usually save a few pence by choosing draft.
Have you considered buying your kegs for home?
For example, Majestic sells five-liter kegs of beer for just £20.
DON'T BE TRAPPED BY CAMRA
By subscribing to the campaign for real ale (Camra), you will receive tangible benefits.
For £30.50 a year, members receive a wide range of discounts, including £30 in real ale vouchers (which can be used at pubs like JD Wetherspoon, Castle Rock, and Amber Taverns).
They also get a 10% discount on purchases at thousands of pubs across the country.
If you are an average beer lover (118 pints a year, according to statistics), you can save quite a bit.
LOW-ALCOHOL BEER
Choose pubs that sell their own beer — it may be cheaper than most external breweries, according to The Good Pub Guide.
You can also opt for lower-alcohol beer — this is usually cheaper, which benefits those who just want to enjoy the flavor.
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