John Lewis Christmas advertisement sparks a storm of criticism: what's wrong with the plot.

The John Lewis Christmas ad sparks controversy

According to The Sun: The John Lewis Christmas ad has already made people talk about it, but not everyone is satisfied. Instead of bringing festive joy, some viewers believe that this spot has a 'dark' shade and is 'almost depressing.'

In the new advertisement released today, complex relationships between a father and his teenager are depicted. The action unfolds on Christmas morning...

“dark” and “bordering on depressing”

This advertisement, as is traditionally the case for John Lewis, attempts to reflect the emotional side of the holidays, but some viewers believe that its content does not quite match the festive atmosphere. While brands typically aim to enhance holiday narratives, today’s attempt seems to have provoked more questions than answers.

Controversies around Christmas advertisements are not new, and the John Lewis ad has become another confirmation of how different perceptions can turn traditional holiday messages into subjects of societal discussions. It once again underscores the importance of considering the emotional reactions of the audience when creating festive materials.