When is the next Amazon Prime Day 2025?.

According to The Sun: The second Prime Day sale of the year is already on the horizon at Amazon, and big discounts are expected.

This popular promotion for members usually takes place in October and promises deep discounts across many categories.

Join Amazon Prime for free and gain access to the Prime Day sale

Amazon is constantly holding sales on everything from Apple AirPods to Ninja fryers, but especially the Prime Day days are the opportunity to save even more on needed products.

This October, Prime members can expect discounts on electronics, cosmetics, household and garden items, fashion, and other categories.

We will gather the best deals from Amazon Prime Day during the event, so don't forget to save this guide and check back regularly.

How to access the Amazon Prime Day sales?

How to access the Amazon Prime Day sales?

Don't miss out on the promotions – become a Prime member.

The seller conducts the sale exclusively for Amazon Prime members, so you should subscribe to the service to benefit from exclusive discounts when the event begins.

Getting a Prime membership is easy to set up and offers numerous benefits, including free next-day shipping as well as access to Prime Video and Amazon Music.

The subscription costs £8.99 per month, or you can save by opting for the annual subscription at £95.

However, there is an option that newcomers should know – you can sign up for a 30-day free trial, granting you free access to the sale when it takes place.

Just remember that you must cancel the subscription before the end of the 30-day trial to avoid a monthly fee of £8.99.

• Join Amazon Prime

When will the next Amazon Prime Day 2025 take place?

The next Prime Day event will traditionally take place in October under the name Prime Big Deal Days.

Previously, the annual sale occurred in July, but since 2022, Amazon has decided to conduct two Prime Day events each year: one in July and one in October.

The last Prime Day was held from July 8 to July 11, 2025, and Prime members enjoyed thousands of discounts across various categories.

When does the Prime Day 2025 end?

Amazon will announce the exact dates of its Big Deal Days sale closer to the event date.

Once the retailer provides details, we will update this guide, so stay tuned for updates.

Although the dates for 2025 have not yet been confirmed, the last Big Deal Days sale kicked off the holiday shopping season on October 8 to 9 last year.

How long will the Prime Day 2025 last?

In past years, Prime Day typically lasted two days, but in July 2025, the retailer will change its sales plan.

Now, Prime members can enjoy four days of essential deals and discounts.

Sales usually start at midnight on the first day of the event and continue until midnight on the last day.

In 2025, the retailer will also introduce 'Today's Big Deals,' which will feature daily offers for members, including limited-time 'New Discounts' that appear every day at midnight.

We recommend checking the deals section of Prime Day on the Amazon website, where the best discounts will be highlighted.

Additionally, you can discover the best Prime Day offers thanks to the Sun Shopping experts, who work around the clock to find the best deals for you.

Join Amazon Prime for free and gain access to the Prime Day sale

Amazon Prime vs Black Friday: Which is better?

Amazon Prime Day and Black Friday are two of the biggest shopping events of the year, but which offers the better discounts?

The Prime Day was first held in 2015 to celebrate Amazon's 20th birthday and has since become an annual sale that competes with Black Friday and Cyber Monday for true bargain hunters.

The last Prime Day in July was the biggest, with buyers saving billions on deals in over 35 categories.

Nevertheless, Black Friday remains the leading time for discounts in terms of duration, scope, and quality of offers.

Both periods have their unique offerings, and it's not surprising that some Prime Day promotions can be compared to those you find on Black Friday.

The main difference is that Prime Day offers are only available to Prime members, while Black Friday opens its doors to everyone.

That means you need a subscription of £8.99 per month (or can take advantage of a free trial) to access the discounts.

We recommend using price tracking sites like camelcamelcamel to ensure that the deals are truly as good as they seem.

Other price comparison sites like Idealo will also help you monitor deals across various retailers.

Our Sun Shopping experts advise tracking both sales to find the best deals.

Join Amazon Prime for free and gain access to the Prime Day sale

What products are included in the Amazon Prime Day sale?

The annual Prime Day event at Amazon includes discounts across various product categories, including electronics, household and garden items, cosmetics, fashion, and much more.

If you're looking for discounts on cosmetics, the big retailer lowers prices on everything from moisturizers to makeup products, hair oils, and essential styling tools.

Tech lovers will also be pleased, as the retailer usually reduces prices on popular products like Apple AirPods, laptops, TVs, and Amazon devices.

Also included in the sale are popular products like smart home items, vacuum cleaners, toys, and coffee machines.

What were the best Prime Day deals in July 2025?

The last Prime Day event at Amazon brought many impressive discounts, but some deals stood out from the rest.

Here are just a few of our favorites:

Everyday Items

• Calgon 4-in-1 Cleaner and Water Softener Tablets, £12.99 (was £28)
• Comfort Pure Sensitive Laundry Detergent 4.8L, £6.64 (was £9)
• Regina Blitz Household Towels 12 Rolls, £16.99 (was £30)
• Heinz Baked Beans 12x415g, £8.99 (was £16.80)
• FELIX Tasty Shreds Mixed Assortment in Sauce for Cat Food 40x80g, £8.96 (was £20.77)

Technology

• Apple AirPods Pro 2, £179 (was £229)
• Meta Quest 3S 128GB, £237.99 (was £289)
• Amazon Kindle Colorsoft Signature Edition, £184.99 (was £269.99)
• Echo Dot latest generation, £29.44 (was £54.99)
• Toshiba 4K Smart VIDAA TV, £317 (was £429)

Beauty

• BYOMA Moisturizing Gel Cream 50ml, £9.60 (was £12.99)
• Urban Decay All Nighter Setting Spray, £19.50 (was £29.50)
• Shark FlexStyle 5-in-1 Hair Dryer & Styler, £206.99 (was £279.99)
• COLOR WOW Dream Coat Supernatural Spray, £16 (was £27)
• BOSS Man Eau de Toilette for Him, £28.49 (was £72)

Home and Garden

• Ninja Thirsti Water Bottle and Thermos 530 ML, £19.99 (was £29.99)
• JISULIFE Handheld Mini Fan, £15.19 (was £19.99)
• Intex 6ft x 20in Easy Set Swimming Pool, £17.49 (was £25.89)
• Ninja Woodfire Electric Outdoor Oven, £279.99 (was £349.99)
• Kärcher K 2 Horizontal High Pressure Cleaner, £48.99 (was £89.99)

Toys

• LEGO Botanicals Orchid, £28.49 (was £44.99)
• LEGO Disney Stitch Building Toy, £32.79 (was £59.99)
• Fisher-Price Soothe ‘N Snuggle Otter, £23.99 (was £54.99)
• Gabby’s Dollhouse Sweet Dreams Bedroom with Pillow Cat Figure and Accessories, £7.99 (was £17.99)
• Hot Wheels Mario Kart Rainbow Road Raceway 8-foot Track Set, £81.99 (was £134.99)

Amazon Prime Day Dates by Year

Here is a list of the dates of Amazon Prime Day since its inception in 2015:

• 2015: July 15
• 2016: July 12
• 2017: July 11-12
• 2018: July 17-18
• 2019: July 15-16
• 2020: October 13-14
• 2021: June 21-22
• 2022: July 12-13
• 2023: July 11-12
• 2024: July 16-17
• 2025: July 8-11

Current Amazon Prime Offers 2025

If you don't want to wait for the next Prime Day event to get discounts, we have good news – several offers are now available that you can take advantage of immediately.

Here are some of the best current deals from Amazon:

• Amazon Fire HD 8 Kids Pro Tablet, £79.99 (was £159.99)
• Ring Battery Video Doorbell 2024 Version, £59.99 (was £99.99)
• Havaianas Ladies Flip-Flops, £4.79 (was £22)
• FIORETTO School Backpack, £11.40 (was £23.99)
• BaByliss Rose Gold Hair Straightener, £26.49 (was £90)
• Diesel Only The Brave Eau de Toilette Aftershave, £28.50 (was £55.50)
• Tefal Healthy Cook On Cookware Set, £44.99 (was £157)
• Philips Dual Basket Air Fryer 9L, £99.99 (was £179.99)
• Andrex Ultimate Quilts Toilet Paper 24 Rolls, £11.73 (was £18)
• Calgon 4-in-1 Washing Machine Cleaner, £8.95 (was £15.74)