Media investigated how Poplavsky's clips manage to gather tens of millions of views.

Ukraine has its own phenomenon - Mykhailo Poplavsky, who can be compared to national dishes: borscht and cherry dumplings. His success lies in simplicity and uniqueness, and this attracts attention. He has long since become part of trends and arouses interest. Clips for his hits, such as "Ukrainian Borscht," "Ukrainian Dumplings," and "Salo," have garnered millions of views on YouTube, and his social networks have millions of followers.

Mykhailo Poplavsky earned his right to be himself thanks to rich experience and prudent trend selection. He understands that traditional television has lost its role, so he actively uses digital platforms to promote his content. His YouTube channel is not just clips but a result of diligent work with technologies. His success depends on the accessibility and quality of his videos.

Ukrainian borscht, dumplings, and salo, as well as current technologies like VR and 3D graphics, have become Poplavsky's trademark. He attracts the attention of a young audience that actively consumes content on YouTube, Instagram, and TikTok. He aims to show young people that Ukrainian is cool. His clips have sparked lively discussions on the net, especially between Ukrainians and Russians, but UNESCO research confirmed Ukrainian heritage.

Poplavsky experiments and bets on youth, and his goal is to draw attention to the national idea. He uses a variety of techniques, from extravagance to national color, to create bright and exotic videos. He is not afraid to be himself and captures the attention of his viewers.