Ukrainian Supermarkets Launch Major Sales, but Buckwheat Prices Set to Rise.

Supermarket Promotions Across Ukraine

According to Novyny.live: Major Ukrainian supermarket chains, including ATB and Silpo, launched significant sales on January 17, 2026, offering discounts of up to 50% on popular items. This provides consumers with an opportunity to save on a range of food products. However, analysts forecast that the price of buckwheat, a staple grain, could increase by 8-10% over the course of 2026, raising concerns among shoppers.

Featured Discounts

Shoppers can find substantial savings on items such as:

• Ice cream for 18.50 UAH instead of 34.90 UAH (-46% at ATB)
• Sweet cream butter for 69.99 UAH instead of 129 UAH (-46% at Silpo)
• Black loose-leaf tea in bags for 31.60 UAH instead of 57.90 UAH (-45% at ATB)
• Vegetable mix for 39.90 UAH instead of 72.99 UAH (-45% at Silpo)
• Beef pelmeni (dumplings) for 101.90 UAH instead of 186.90 UAH (-45% at ATB)
• Milk chocolate for 79.99 UAH instead of 144 UAH (-44% at Silpo)
• Sublimated instant coffee for 279.90 UAH instead of 487.90 UAH (-42% at ATB)
• Cream cheese for 49.99 UAH instead of 84.99 UAH (-41% at Silpo)
• Sausage for 85.90 UAH instead of 143.90 UAH (-40% at ATB)
• Yogurt for 29.90 UAH instead of 47.90 UAH (-38% at Silpo)

Despite these promotions, the overall cost of basic food items in Ukraine has risen by 12% year-on-year, which may impact consumer spending power.

According to expert Volodymyr Chyzh, the price of buckwheat was 37-38 UAH per kilogram at the end of 2025. If the predicted 8-10% increase materializes in 2026, average consumer costs could reach 40-42 UAH per kilogram.

These price fluctuations are a source of anxiety, as consumers try to balance taking advantage of sales with the rising cost of essential goods. The supermarket promotions may be an attempt to stimulate consumer demand amidst broader price increases for staples. However, the rising cost of items like buckwheat could offset the benefits of the discounts. Shoppers are advised to monitor prices closely and plan their purchases to optimize spending in an inflationary environment.