Apple unveils iPhone 17: the biggest leap in smartphone history.

According to inkorr.com: On September 9, 2025, Apple announced a new product lineup that includes the iPhone 17, AirPods Pro 3, and Apple Watch Series 11. CEO Tim Cook called this event the biggest step in iPhone history.

AirPods Pro 3 with heart rate measurement

Apple's latest wireless earbuds have received significant updates in health and translation. The AirPods Pro 3 can now measure the user's heart rate and offer improved spatial audio.

Key features include a new acoustic architecture and real-time translation capabilities. Sales will begin on September 19, 2025, at a price of $249.

Apple Watch Series 11: blood pressure monitoring and sleep function

The Apple Watch Series 11 has received innovative health monitoring capabilities, including a built-in blood pressure sensor and sleep quality assessment feature. Prices for various models start at $249.

iOS 26: design and functionality updates

On July 25, 2025, Apple released the public beta of iOS 26, which features a new Liquid Glass style and enhanced applications. The system will support iPhone starting from the SE 2nd generation, except for iPhone XR, XS, and XS Max.

iPhone 17 and iPhone 17 Air: new capabilities

The iPhone 17 and iPhone 17 Air models have received noticeable improvements, such as new glass, fast charging, and enhanced cameras. Sales of the new models are planned for September 2025.

Strategic changes in manufacturing

Apple intends to change the iPhone presentation cycle and expand production in India, as well as launch new smartphone models in 2025.

In September 2025, Apple unveiled a new product lineup with updated models of iPhone, AirPods, and Apple Watch. In addition to improvements in features, the company announced a shift in manufacturing approach, planning a new cycle of product presentations and expanding its production capabilities in India. These steps reflect Apple's commitment to market adaptation and increasing competitiveness.