The price of coffee will remain high: warning from the founder of a major chain.

Coffee prices will remain high

According to The Sun: Coffee lovers should prepare for prices to remain at a high level. Café Nero founder and CEO Jerry Ford emphasized that even if the cost of raw beans decreases, branches are unlikely to reduce prices. He pointed out the 'extraordinary' costs of raw materials, indicating that the days of affordable coffee are likely behind us.

'Extraordinary' raw material costs

Ford added that the company has recorded sales growth, but there is currently no talk of price reductions. This suggests that consumers may face a prolonged period of high prices for their favorite beverage. Customers should be prepared for this scenario in the near future.

Jerry Ford's statements highlight the current economic challenges facing the coffee industry. High raw material costs significantly affect price formation, which may impact consumer habits and their level of coffee consumption. The consequences of this may be noticeable in the long term as coffee chains seek ways to maintain profitability in the face of economic difficulties.