Democrats call on Harris to increase her media presence — The Hill.

Harris engages youth in her TikTok campaign

One of the approaches used by Harris' team to attract voter attention is the creation of videos on the TikTok platform. People close to the vice president's campaign say that this is how they are trying to attract more young people.

So far, the strategy used by Harris has been focused on maintaining a careful stance towards the media. However, Democrats express a desire for her to be more active in the final weeks of the presidential campaign.

"The more you see Kamala, the more you like her," said Van Jones, a Democratic Party expert and former Obama administration official, commenting on poll results.

Harris's performance in the presidential debates was a good step towards increasing support for her. Not only did she perform at a decent level, but she also exceeded expectations with her statements and behavior. However, Democrats would like her to engage more with journalists at both the national and local levels.

Some experts argue that Harris's campaign strategy contradicts Biden's own strategy. Although she appears at large rallies before the elections, she avoids active communication with voters. This opinion was expressed by Toby Berkowitz, a professor emeritus of communications at Boston University, who previously worked as a media communications consultant.

Source: ZN.UA