Heineken stops production of the popular cocktail Rum Stripe: what is known.

HEINEKEN stops selling new beer in the United Kingdom

According to The Sun: HEINEKEN has announced some unpleasant news for beer fans – the Rum Stripe drink is no longer available in supermarkets.

According to The Grocer, this rum-based drink only generated £189,000 in sales in the spring of 2025, indicating a significant product failure.

Rum Stripe was introduced to consumers last year as a rum-based cocktail inspired by the popular Jamaican beer Red Stripe. The beverages were released in various flavors, including cranberry and pineapple.

“This news will be a blow for consumers who previously said they 'needed' this drink in their lives,” the publication notes.

Financial results and changes in product range

Heineken's financial results show that revenue at the end of 2024 was £2.32 billion, slightly lower than the previous year – £2.4 billion.

The company also increased its stake in the ready-to-drink cocktails brand Served, founded by singer Ellie Goulding. These cocktails cost about £3.25 at Tesco and are offered in a variety of flavors, including Margarita.

In February, the company announced a reduction in the alcohol content of its lager Sol from 4.2% to 3.4%. This step aims to reduce the beer excise and curb price increases due to rising overall costs.

It is also reported that the brand has returned the famous dark ale Murphy’s to supermarket shelves for the first time in three years.

In summary, HEINEKEN continues to adapt to market changes, considering consumer demands and financial performance. The discontinuation of Rum Stripe may reduce risks for the company, while new products and changes in the range demonstrate its commitment to innovation and enhancing competitiveness.