Hotel Chocolat reduces the filling of Velvetiser chocolate bags: what's changed.

Criticism of HOTEL Chocolat for 'shrinkflation'

According to The Sun: The company HOTEL Chocolat has been criticized for so-called “shrinkflation” — reducing the amount of chocolate in packages for their popular kitchen gadget Velvetiser. The total weight of ten packages has decreased from 350 g to 310 g, yet the price remains at £14.95 on the retailer's website. This means that each cup of hot chocolate made in the Velvetiser contains 4 g less chocolate.

“It's just outrageous that companies continue to raise prices and reduce quantities without lowering the cost,” said one customer.

Consumer Reaction

Consumers have expressed their dissatisfaction on social media, emphasizing that reducing the product volume at the same price is unacceptable. Many of them have indicated their intention to stop purchasing the company's products due to this policy.

“I always loved their chocolate, but this has made me seriously reconsider the quality of customer service,” wrote one Twitter user.

Conclusion

This situation has sparked discussions about business ethics and product transparency, as many consumers are concerned about such practices from large brands. Such changes in products can significantly affect customer trust in the company, which has become particularly relevant in a world where consumers seek honesty and openness from manufacturers.